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Huuuge, Inc. completes Q2 2021 with record-high revenue

Huuuge, Inc., a global developer and publisher of free-to-play games focused on the fast-growing mobile gaming market, has published its financial results for the 2nd quarter of 2021.
  • In Q2 2021 the Company generated record-high revenue of USD 97.5m, an increase of 10% year-on-year. This improvement was mainly driven by new franchises, which increased by 163%, with Traffic Puzzle being the main growth engine.
  • At the same time, revenue from the core franchises (Huuuge Casino and Billionaire Casino) were record-high in Q2 2021, and reached USD 86.1m, with excellent monetization KPIs: a conversion rate of 8.4% (+1.2 pp yoy), ARPDAU of USD 1.96 (+36% yoy), and ARPPU of USD 45.38 (+23% yoy).
  • Adjusted EBITDA was USD 15.6m and adjusted net profit USD 11.4m. 
  • In April the Company completed the acquisition of Traffic Puzzle, the top-grossing match-3 hit game from its publishing portfolio. Despite the handover process, the game continues to deliver strong results. In Q2 2021 it generated record-high revenue, four times higher yoy and 10% higher compared to Q1. 

According to Anton Gauffin, founder and CEO of Huuuge: “Revenues from our core franchises were record-high in Q2, but what’s even more important, the games had excellent monetization metrics, with conversion rate, ARPDAU and ARPPU at top levels. The revenues from the new franchises increased by 163%, with Traffic Puzzle being the main growth engine. We are very excited to see that despite low investment in recent months, related to the handover period, this game managed to increase revenue and attract new players. We expect Traffic Puzzle to be the main growth driver in the upcoming quarters. Meanwhile we continue to build new partnerships and select the most promising prospects for our publishing division. During Q2 2021 we signed two new deals, and we expect at least two more by the end of 2021.” 

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