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Huuuge acquires top grossing Match-3 hit game - Traffic Puzzle

Huuuge, a global developer and publisher of free-to-play mobile games, has acquired the hit game Traffic Puzzle from Picadilla Games, a Polish studio based in Wrocław. The acquisition marks the first significant milestone for the company’s growth and M&A journey, as Huuuge expands its reach into the high-growth casual games segment. The total consideration of this acquisition is $38.9m USD.

“This is very exciting. Traffic Puzzle is an original puzzle game that has quickly grown to be our third-largest game and given the unique match-3 type of experience it offers, what we've seen so far has been just a beginning.” said Anton Gauffin, founder and CEO of Huuuge. “The puzzle category in which Traffic Puzzle competes accounts for over half of the $10.6 billion casual game market, and our increased activity in the category is important to strategic goals. We are buying a winning product that we have come to know very well as its publisher, and we therefore have a very high level of confidence in its growth potential. By acquiring the game from our partner, we will be able to accelerate the growth of Traffic Puzzle thanks to our capabilities, leading F2P know-how and technology. The decision to acquire Traffic Puzzle, a game from within our publishing portfolio, clearly demonstrates the benefits of our Build & Buy strategy and how Huuuge Publishing serves us as a unique and advantaged M&A funnel.

The Puzzle Game Category is Large and Growing Rapidly

Casual games are some of the most frequently downloaded types of mobile games. They are characterized by simple rules and short game session lengths, and thus suit the tastes of a wide audience. The genre of puzzle games, to which Traffic Puzzle belongs, is the largest and most noteworthy category within the casual segment, accounting for 56% of casual game revenue in 2020. Alongside social casino games, the category is a primary focus for the company’s product line-up. The puzzle games category is larger than the social casino game segment. According to Eilers & Krejcik, the total value of the puzzle category was USD 10.6 billion in 2020, with a 14.6% five-year historical CAGR. According to long-range forecasts by Eilers & Krejcik, the puzzle game category will grow to USD 14.2 billion by 2025.


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