Huuuge, Inc. announces HY&Q2 2025 financial results, a USD 120m Share Buyback, and a New Capital Distribution Strategy

Global free-to-play game developer and publisher Huuuge, Inc. today announced its financial results for the first half and second quarter of 2025. The company reported robust profitability, strong cash generation and record-high Direct-to-Consumer (DTC) contributions. 

Huuuge, Inc. also announced a USD 120 million share buyback to be executed this autumn and a new long-term capital deployment strategy. 

Huuuge is redirecting its attention from free-to-play gaming acquisitions toward iGaming opportunities, positioning the company to accelerate entry into new markets.

HY 2025 Financial Highlights:

• Revenue: USD 121.2 million (-7.0% YoY)

• Adjusted EBITDA: USD 49.3 million (+19.1% YoY)

• Adjusted EBITDA Margin: 40.7% (+8.9pp YoY)

• Net Operating Cash Flow: USD 47.6 million

Q2 2025 Financial HIghlights:

• Revenue: USD 58.8 million (-7.2% YoY, -5.8% QoQ)

• Adjusted EBITDA: USD 24.0 million (+23.4% YoY, -5.1% QoQ)

• Adjusted EBITDA Margin: 40.8% (+10.1pp YoY, +0.3pp QoQ)

• Net Operating Cash Flow: USD 25.3 million

Strong Financial Performance
Huuuge’s focus on profitability and cash generation continues to deliver outstanding results. In the first half of 2025, the company achieved Adjusted EBITDA of USD 49.3 million, representing a 19% year-over-year increase, with a robust adjusted EBITDA margin of 40.7%. Net operating cash flow reached USD 47.6 million in the same period, underscoring the company’s efficiency and financial discipline. 

Margins were supported by record contributions from the Direct-to-Consumer (DTC) channel, which accounted for 22% of total revenue in Q2, expanded to 24.6% in August, and exceeded 30% in the first weeks of September.

Looking ahead, Huuuge’s roadmap is equally strong, with major feature releases scheduled each month starting in September, all supported by high-profile celebrity marketing campaigns. These launches are set to drive momentum and position the company for a powerful year-end finish.

USD 120m Share Buyback and Capital Distribution Strategy
Huuuge today announced a USD 120 million share buyback program to be executed this autumn as part of its new capital deployment strategy. After reviewing its balance sheet and investment needs, the company has decided to return all surplus cash to shareholders. This latest buyback will bring the total capital returned to nearly USD 360 million over the past four years. Looking ahead, and supported by continued strong cash flow generation, Huuuge will from 2026 commit to distributing 50%–100% of annual Free Cash Flow (FCF) to shareholders, reaffirming its disciplined, long-term approach to capital allocation.

Strategic Directions
Huuuge makes steady progress in its strategy to enter the iGaming market. The company has begun building internal capabilities to develop its own iGaming product. At the same time, the company emphasizes that all options remain on the table: whether building its own solution or accelerating market entry through M&A. The company remains realistic about timelines, with a market launch targeted for early 2027. Leveraging its deep expertise in operating live games and creating innovative social meta features, Huuuge believes it is uniquely positioned to succeed in the iGaming market.

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